Em Sherif at Harrods London Iznik Tile Project

Em Sherif at Harrods London Iznik Tile Project

Em Sherif at Harrods is a luxury Lebanese restaurant located within Harrods, London’s iconic shopping destination. For this special restaurant, Em Sherif’s first location in Europe, the Iznik tiles were produced by Iznik Mavi Cini using the traditional underglaze technique.

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The Em Sherif at Harrods London project is a special interior application in which traditional Iznik tiles were used as a contemporary architectural surface within a luxury restaurant setting. The blue-and-white botanical patterns complement the restaurant’s refined Middle Eastern-inspired atmosphere, adding a strong artistic and cultural layer to the space.

The apple tree pattern used in the project was interpreted with reference to the historical example found in Edirne Selimiye Mosque. Although the original example is colorful, it was reinterpreted in blue and white to align with the restaurant’s interior design language.

Within the same compositional approach, the cypress tree motif, frequently seen in Ottoman decorative art, was also applied in blue and white. This allowed historical motifs to gain a new context within a contemporary restaurant atmosphere.

“In this project, we focused on interpreting historical motifs in harmony with the color balance and architectural identity of a contemporary restaurant atmosphere.”
— Iznik Mavi Cini, Senior Architectural Projects Production Manager
How do the Iznik tiles support the identity of this project?
The Iznik tiles were used as architectural surfaces that support the refined Middle Eastern-inspired interior identity of Em Sherif at Harrods.

How was the apple tree pattern interpreted in this project?
The apple tree pattern was interpreted with reference to the historical example found in Edirne Selimiye Mosque and reworked in a blue-and-white color palette for this project.

What role does the cypress tree motif play in the project?
The cypress tree motif was used as a complementary element that strengthens the project’s connection with historical references from Ottoman decorative art.

How does this project bring traditional Iznik tiles together with contemporary restaurant architecture?
The project positions Iznik tiles produced with the traditional underglaze technique as an architectural surface language within a contemporary luxury restaurant atmosphere.